Postnatal
Amsterdam is often considered one of the most progressive cities in the world. Just not when it comes to women talking about their experiences with pregnancy. Many Dutch women felt pressured to speak only positively of motherhood, even if they were struggling after giving birth. So we got the number one Dutch baby store, Prenatal, to change their name to Postnatal to raise awareness about postpartum depression.
Prénatal
*translated from the brand’s site
The video is in Dutch, but I translated some of my favorite comments to show just how much this simple activation resonated with the women who watched.
