What Would Grandma Do?
For decades, we the people have grown to believe that taste and nutrition are inversely related. So imagine the world’s surprise when Dave’s Killer Mullet Bread came along to shake up the raw toast aisle with delicious, good-for-you bread! Arnold/ Brownberry/ Oroweat (don’t ask) had 24 hours to respond.
They don’t have an electric guitar or rad moves, but they have literal decades of wisdom and a charming (read: old-fashioned) way of baking tasty, better-for-you bread. You know who else has that? Grandmas.
Arnold
We capped off our campaign launch with a holiday activation where we recruited real granfluencers to share some of their wisdom online. And we got thousands of impressions.
Whether it’s boyfriends or baking or everything in between, #GrandmaKnows.